The Japanese rivals are working together in liquid-crystal-display TV panels to cut costs and hedge against the risk of an economic slowdown
Consolidation it wasn't. But on Feb. 26, when Sony (SNE) said it would pick up part of the $3.5 billion tab for Sharp's (6753.T) planned TV-panel plant, it seemed that two of the world's biggest TV makers were finally admitting there are limits to the industry's frenzied expansion.
Of course, this being Japan, both consumer-electronics makers would argue that the "c" word doesn't apply. Indeed, Sharp President Mikio Katayama and Sony President Ryoji Chubachi stressed that their agreement was over joint ownership of a plant in Osaka and joint production of TV panels and other components, not any type of merger.
The deal leaves Sharp with two-thirds of what will be the world's most advanced liquid-crystal-display factory, while Sony will own the remaining one-third. They plan to produce both LCD panels and LCD modules that come with components such as a backlight and chips. Though their giant-screen TVs will share key technologies inside, Sharp's Aquos and Sony's Bravia will remain separate brands.
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出處：[businessweek]
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酷評：想到當年作為sharp的一員，還“嘲笑”我的manager說最為sharp的光榮成員，怎麽還用sony的laptop。經理答曰，他們還用我們的lcd叻。看來，現在恐怕得改改了，“看，那屏幕有2/3是我們的！”。是呀，生意不好做咯～～～
Thursday, February 28, 2008
Sony and Sharp's LCD Linkup
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